Community Engagement
Connecting with pop culture fans by managing engagement campaigns, while also connecting with other music industry professionals through various organizations.
Gracie Takes On New England
Promo, Info, & Day-of-Show Projects for Gracie Abrams' Concerts in the New England Region (Specifically Boston, MA and Portland, ME)
★ +420 net follower growth on Instagram
★ 1.5k likes (non-collab) & 28.7k likes (collab) on Instagram
★ +660 net follower growth on TikTok
★ 201.2k content views and 21.1k likes on TikTok
UConn Harries
Engaged with Harry Styles Fans at UConn through Social Media Posts and an Album Listening Event for 'Kiss All the Time. Disco, Occasionally'
★ Recap of the Harry Styles album listening event:
New album releases always build excitement among fans, especially for artists who haven’t released music in years! Anticipation has been high for Harry Styles’ fourth album ‘Kiss All the Time. Disco, Occasionally.’ (which debuted at No. 1 on the Billboard 200 chart). I’m so grateful to have assisted with the creation and management of an album listening event for KATTDO for UConn students to enjoy.
As the Vice Chair of Marketing for Student Union Board of Governors (SUBOG) Concert Committee and the Vice President of UConn Harries, I was thrilled to build a collaborative event with both organizations. The planning process started early in the semester to ensure that the final event would promote fan engagement and encourage student participation.
Besides the initial planning, I managed marketing for the listening event. I created social media graphics to announce the collaboration, as well as a short-form video using a customized CD cover to build more anticipation for both the album and event. I also designed outfit inspiration content for members of UConn Harries to inspire them to dress for the theme.
The day of the event (and of the album release) was a success! Fans played trivia to win vinyl records and tote bags, and worked on crafts (like coloring and making friendship bracelets). Harry Styles even released his music video for “American Girls” during the event, so everyone got to watch it for the first time together. I even created KATTDO-inspired stickers (even though the album was released only 12 hours before the event), which students were able to take home.
Hopeless Records
Part of the Record Label's Street Team to Improve Fan Engagement & Promo for their Artist Roster
The Recording Academy's Grammy U Program
Collaborating & Connecting with other Aspiring Music Industry Professionals
★ Pursue my passion for music as a member of The Recording Academy's Grammy U program to explore various career path options available in the music industry
★ Collaborate with others interested in a music industry or creative career, as well as professionals in the industry, to expand my networking and learn how to work with people coming from different backgrounds and skill sets
★ Attend virtual and in-person events to learn from artists and music professionals about their careers and journeys
Project DLIBYH (“Don’t Let It Break Your Heart”)
Promo, Hashtag Trending, Radio Campaigning, & Streaming Engagement Projects for Louis Tomlinson's Song "Don't Let It Break Your Heart"
★ Increased total song streams from 25.5M to 30M
★ Increased daily song streams from 50k to 120k at the peak of the campaign
★ 2.6k uses and over 10M views of #dlibyhproject on TikTok
★ Peaked at #2 on Louis Tomlinson's Popular Songs on Spotify (and was previously not in his top 10 songs)
★ #28hoursofDLIBYH streaming event trended on X (Twitter) with over 220k tweets over the span of 28 hours, peaking at #4 in Music for Worldwide Trends
★ Charted globally in Spotify Viral 50 playlists for 10+ countries
