Digital Marketing
Managing marketing, social media, & promo for various music artists, concerts, music festivals, record labels, businesses, & other organizations.
UCONNIC Music Festival
Managed Marketing & Social Media
Fall 2024 - Spring 2026
★ +2.4k net follower growth on Instagram from 2024-2026
★ Reached 79k accounts (+165%) and drove 25k audience interactions on Instagram during UCONNIC 2026
★ 967k content views on Instagram during UCONNIC 2026
★ 5.5k external link clicks to ticket sale site during UCONNIC 2026
★ +350 net follower growth on TikTok from 2024-2026
★ Reached 50k accounts on TikTok from 2025-2026
★ 70k content views on TikTok from 2025-2026
Black Box LA
Digital Marketing Internship
Summer & Fall 2025
New Music Loving update account:
★ +170 net follower growth
★ 208k content views
★ 13.7k likes
Mergui Mania artist fan page:
★ +125 net follower growth (TikTok & YouTube)
★ 13.5k content views on TikTok
★ 1.3k likes on TikTok
★ 37k content views on YouTube Shorts
MARIS Clips artist fan page:
★ +200 net follower growth (TikTok & YouTube)
★ 27.6k content views on TikTok
★ 2k likes on TikTok
★ 24k content views on YouTube Shorts
★ Also created content for MARIS's own social media pages (@maris.wav on TikTok & Instagram)
Delicate Daisy Designs
Social Media Management & Marketing for Pop Culture Merchandise & Graphic Design Business
★ +755 net follower growth on Instagram
★ +560 net follower growth on TikTok
★ 27.1k likes and 242.5k content views on TikTok
★ Drove 1.1k sales in pop culture stickers, shirt decals, & keychains
★ Managed merchandise giveaways on Instagram and X (Twitter)
Angelica Whitney Photos
Music Industry Creative Social Media Page
★ +3.8k net follower growth on Instagram
★ 21.9% engagement rate on Instagram
★ 310.2k content views, 58.3k accounts reached, and 20k interactions on Instagram in the last 90 days
★ +2.6k net follower growth and 118.1k likes on TikTok
★ 818.8k content views, 9.5k profile views, 3.1k comments, and 1.6k shares on TikTok in the last 365 days
★ 54k impressions, 4.1k interactions, & 350 saves on Pinterest
UConn Department of Animal Science
Photography & Social Media Management
Independent Study for 2024-2025 School Year
